6 Brilliant Recruitment Marketing Campaigns

Candidates want to feel linked to your brand and sense that employers understand them as people. So how can companies stick out from the crowd? Employers should be proactive in their technique to bring in prospects, employment and recruitment marketing is the solution

Recruitment marketing is a relatively brand-new method to draw in candidates, both passive and active, to your business. It involves adopting the same principals and techniques utilized by marketing to attract candidates and increase brand awareness. Some examples of marketing practises now being used by HR teams include: lead generation, SEO, guerrilla marketing, social advertising, customised candidate journey and material development.

According to SHRM, business that integrate recruitment marketing into their hiring strategy can produce three times more applicant leads than those who do not – leading a 100% higher close rate on candidates. Additionally, current research study by Allegis found that running a recruitment marketing campaign can save business up to 40% on overall talent expenses. On top of these savings, recruitment marketing improves employer brand name and attracts an approximated 50% more competent candidates.

It’s remarkable to see how a deep understanding of your candidates can lead to campaigns that inspire them to act. We have actually put together a list of 6 of our favourite innovative recruitment campaigns that you can take inspiration from for your next recruitment marketing project. These projects pushed the limits of conventional task ads, and for numerous, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: employment The World’s Greatest Salesperson

To engage and hire the most proficient salesmen in business, Ogilvy, one of the worlds most prominent ad agency, employment ran an innovative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks advertising in mix with their YouTube channel. Here they welcomed the possible candidates to film themselves offering a brick. The prize? A 3 month paid internship with Ogilvy and the chance to pitch at the Cannes Lions International Advertising Festival.

An excellent advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard approach of recruitment marketing campaigns.

They are an excellent way to draw in passionate applicants in addition to acting as a preliminary screening test. Companies might ask prospects to solve puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 puzzling billboard. This marketing campaign was a terrific success for Google and earned full marks online within mathematical and engineering forums – even before Google was understood as the brains behind the operation.

The billboard, put in Silicon Valley, presented a complicated mathematical equation to passers-by and challenged those who believed they were clever enough to fix it. Once resolved, employment the equation exposed a site URL (www.7427466391.com) that the solver should go to.

Those clever sufficient to resolve the signboard puzzle were offered one last puzzle as soon as on the site.

Successful candidates got the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re grateful you’re here. Something we discovered while building Google is that it’s much easier to discover what you’re trying to find if it comes looking for you. What we’re searching for are the best engineers on the planet. And here you are.”

The billboard was an interesting method to attract some of the smartest minds to Google. Google grouped this prospect pool into enthusiastic ‘issue solvers’ – an extremely well-regarded ability at google.

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IKEA: Assemble Your Future

Upon opening a new shop in Australia, IKEA had the task of hiring 100 workers. To fill this high number of positions, they had to think big. IKEA’s outside the box thinking led to a fantastic “inside the box” solution.

IKEA decided to target those who they understood currently loved IKEA by putting ‘profession guidelines’ inside package of IKEA items for consumers to discover upon opening their item. The directions mirrored their famous assembly guidelines, advising consumers on how to “assemble your future”.

The project was a substantial success, and clients adored it. Countless consumers applied, and IKEA employed 280

workers who admired the IKEA brand name. The reason for the success of the campaign was not simply down to its creativity however also because it spoke with IKEA’s existing brand name ambassadors, their consumers. Many recruitment messages can get lost in the sound online and in-store. The delivery of this recruitment project successfully connected with prospects in a customised method, in their own homes just as they’re focused on assembling their new furnishings.

Volkswagen: A Hidden Message

When Volkswagen had to employ skilled mechanics, they thoroughly thought about where this target market hung out so that they could communicate their recruitment message effectively.

Volkswagen picked an obvious but uncommon placement, the undercarriage of cars in need of repair work. Volkswagen intentionally distributed faulty automobiles with the message concealed underneath to service centres throughout Germany in anticipation of bring in experienced employees.

Volkswagens campaign was a terrific success, and they hired many competent mechanics while validating themselves as an innovative and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were wanting to bring in ambitious trainees to their business. They reached students by going to the one place ensured to have trainees around, campuses at several Swiss universities.

McKinsey delivered pencils with comically extended erasers. Printed on the side of the pencil was a message that checked out “We’re looking for students who aren’t satisfied with simply any service. www.McKinsey.ch.”

The campaign’s goal was to pre-filter candidates by attracting those that aren’t satisfied with simply any option and are curious innovators. The pencil twisted the guidelines of advertising, and it’s simple message resonated with numerous, resulting in top quality graduate employs at McKinsey.

Similar to this pencil, recruitment marketing campaigns don’t need to be pricey, and companies can say a lot in only a basic statement.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the proper way. Their professions page has 1.2 million likes, and they publish content twice a day – in some cases more. They share content that possible employees can connect to and feel influenced by, such as specific employees achievements, days in the life of a staff member and basic everyday updates from across the Marriott network.

Marriott wishes to communicate a sense of personalisation with their professions page so that potential workers can build a real connection with the brand name. They accomplish this by allowing named workers to answer any concerns on the careers page from the company profile. Marriot also provides a chat service to those looking to find out more about life at the business and advice on how they can successfully get a position.

Marriotts technique reveals you don’t need remarkable out of package believing to link with prospects. There are a myriad of methods your company can approach your recruitment project. Marriott’s method is basic, and any company can imitate this method and attain the very same success. Have a designated location where you share insights on life at your business and most importantly, listen to potential prospects and react to their concerns promptly and effectively.

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Step 1: A fantastic recruitment Campaign. Step 2? Occupop!

We can assist you screen candidates, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your prospects have the very best experience possible and employment you have time to concentrate on what matters, your people. Learn more about us here.