12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment project idea can significantly enhance a brand’s appearance in the talent market. And the bright side is that it doesn’t always require an insane budget plan!

Now is the time to inject some creativity and enjoyable into your recruitment campaigns and shock those uninteresting, overused recruitment techniques that normally begin with publishing on task boards (boring).

When your talent group starts producing original, interesting project concepts that tie into and strengthen your total recruitment strategy, you’ll rapidly find how to draw in the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are all about developing fun and engaging ways to attract great candidates to your brand and make a larger effect on applicants.

Examples include recruitment by means of a dating app, using a mysterious code to break, hosting meet-ups, or enlisting the help of an immersive virtual trip.

– You can establish imaginative ideas for your recruitment campaign by assessing the problems your skill team has now, researching how other companies hook candidates, or conceptualizing originalities with your team.

– Three examples of organizations thinking outside package consist of IKEA’s 3D-printed meatball campaign, employment Volvo’s S90 model car that interviews its own technicians, and a truly enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After launching your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill group can select from our library of over 150 test design templates to improve and automate your hiring process.

What is a creative recruitment project?

Recruiters or talent acquisition teams that use initial recruitment campaign ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target audience.

How do you understand if your company is using imaginative concepts in your method?

Well, has the talent team been using the same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same conventional techniques that everybody else uses, there’s no chance your brand name will stick out in the crowd.

When companies engage with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more likely to attract the competent people they’re looking for. Now, here’s how your group can start doing things differently.

How do business think about imaginative recruitment projects?

It’s not too complicated. Let’s stroll through the actions for developing effective, original recruitment marketing.

Step 1: Identify your team’s biggest blockers in getting top skill.

Step 2: Next, brainstorm ideas or methods to conquer those challenges. Here are some ideas:

– Get motivation from other business already considering of the box.
– Put yourself in the shoes of your target market and think about ways to interact with them in a style and tone that will attract them, such as an animated video.
– Connect to colleagues to gather ideas from a diverse group.
– Consider what your company values extremely in its existing staff members.

Step 3: Bring all your ideas together and produce your recruitment campaign method, consisting of the channels you’ll use to publish it, such as social media and your careers website.

Step 4: Review your campaign expense and ensure you have the budget you need, or change your plan appropriately (keeping in the excellent things your target audience likes).

Step 5: Launch your campaign and hope your job advert and other project elements get prevalent national, international, (or perhaps viral!) attention.

Do we require to contract out specific components of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every element of an imaginative task in-house. Because case, you may require to contract out specific parts to an agency, such as:

– Designing social networks or other digital ads
– Creating a video (that does not appear like your nephew took your mobile phone).
– Creating a complex video game or nerdy equation as a recruitment test

Ok, now for the enjoyable things.

To help you win on this new course, we’ve gathered some truly innovative recruiting ideas below. Companies that came up with some initial or inventive attention grabbers to draw in terrific prospects.

12 innovative and motivating recruiting project examples

Let’s face it, numerous organizations require a recruitment process remodeling. Especially if they wish to attract young, qualified prospects (and the company’s employer brand name is as appealing to them as a 1970s motion picture).

The following business (the majority of which you’ve most likely heard of) likewise needed some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient varieties of junior personnel for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, advertisements, recommendations.
Their most original campaign concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the show’s season finale. It may not have actually included at any big international marketing celebration, however it sure got individuals talking. And that’s what you desire.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for harmful professions like the army is ending up being harder.
Recruitment technique: Using pop-culture recommendations to attract a vast array of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is unique since it utilizes the concepts of excellent advertising or copywriting by interesting what is necessary to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently extremely underestimated and is likewise experiencing a fast boost in need post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to draw in individuals whose values line up with the business’s purpose.
Tactics: Advertising campaign throughout TV, employment digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is typically exceptionally under-appreciated definitely requires some extra imaginative juice. Home Instead decided to utilize the services of an expert company for this campaign to refresh their brand and hook precisely the right kind of people.

The agency developed exceptionally emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t help but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a tough job.
Recruitment strategy: Using a major technology trend to join the conversation and employment boost their awareness in the tech skill circles.
Tactics: An campaign using 3D-printed meatballs.
Now, this is a truly initial campaign run by the Swedish furniture manufacturer IKEA. To attract talent that thinks out of the box, they invited possible candidates for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment method: Targeting unemployed, underemployed, and ready-to-work prospects seeking to begin their careers in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social networks, digital display screen advertisements, radio, and press protection.
These guys are helping to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The market has actually restored 6.9 million jobs since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes prospective newbies familiar with the large array of benefits offered with a career in hospitality and uses testimonials from existing staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested attempting to attract 1,000 new staff members over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who desire to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s certainly another imaginative recruitment project that the software business, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel idea lined up well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has actually helped them fulfill their Australian and global intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and employment lack of gender variety.
Recruitment strategy: Building a transgender and gender-diverse talent pool.
Tactics: Updated recruitment process

This campaign hit at the heart of the ongoing problem of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to help in reducing working with biases by revitalizing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid
Recruitment method: Targeting a very specific skill section – empty nesters and over-45’s.
Tactics: Advertising project

Now, this is another campaign that’s believing out of package. After stumbling upon a fascinating market insight that “around 78% of British moms and dads aged 45 and over wish to handle a new obstacle once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this particular skill swimming pool.

Filling the team lacks with prospects who are over 45, whose kids have actually lastly flown the nest, and who are now searching for a new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a renowned international motor show and developing the brand name as an emerging hub for vehicle software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment project method on its head for sure! The team incorporated AI into the car’s pedestrian speech innovation and car link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment method: Using an ingenious, gamified method to engage passive prospects & offering a totally free gift.
Tactics: Skills test was promoted on social networks platforms

Our sis business, employment Toggl Track, wanted to employ an SEO manager and idea of an enjoyable campaign that ‘d be a win-win scenario for all. We created an abilities test difficulty and promoted it across social networks, using a totally free t-shirt to candidates who achieved high scores.

Reaching passive candidates while getting the word out about our brand to other skilled workers worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive company brand name to draw in graduates.
Tactics: Campus recruitment with an experiential VR tour, careers page overhaul, video series, employment redeveloping all in-store and campus recruiting visual possessions

Walmart’s massive skill acquisition project was developed by Nexus and helped give the brand a much-needed facelift (considering that the retailer might not have been top of lots of candidates’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to attain?

Problem: Attracting young employees in the middle of a labor lack.
Recruitment method: Taking advantage of a growing interest amongst youths in home remodelling and crafting an engaging value proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that provides remodelling stops working recreated as works of art, out-of-home, employment web, and social media content

Intending to hire some 5,000 individuals in a year in the middle of exceptional labor scarcities, Lowe’s Canada was facing the huge difficulty of drawing in more youthful employees. Partnering with a creative firm, the brand name developed a recruitment project concentrating on opportunities for development and knowing within its network.

They have actually also discovered that 88% of Gen Z trainees wish to work for companies who provide access to training and development chances.

Training is a concern for us, so we make sure to provide extensive training to everyone who joins our teams. Operating in among our shops is a terrific opportunity for people to acquire understanding that will benefit them all their lives.

Inspired by this insight, the brand launched a campaign and exhibition that builds on the desire to learn by revealing engaging examples of remodelling failures that young people can avoid by working and learning at one of the brand’s shops. Each of the displays had a QR code for applying straight for the various employment opportunities.

Considering your next initial recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those innovative business to approach candidates.

Whatever the function, from getting up the very best engineers to roping on the planet’s biggest salesmen, your recruitment marketing efforts are sure to strike their hearts and minds if you use your imagination!

One easy way to add shimmer to your next recruitment campaign while making it enjoyable and engaging for you and possible applicants is to start with skills tests. And, no, you do not need to produce tests from scratch. Our test library is brimming with role-specific concerns established by the specialists.

Bid farewell to unsuitable prospects and the hours lost screening CVs. Create a totally free Toggl Hire account today to see just how basic, enjoyable, and fair hiring can be.

Juste loves investigating through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and building marketing teams. She works at Toggl Hire and writes about how companies can recruit really excellent people.